Entertainment brand design across anime culture, streaming, ecommerce, global campaigns, and IP localization. From digital systems to franchise marks seen by worldwide audiences.
Marquee IP Identity
Created the English-language logo treatment for one of the most popular anime franchises in the world, translating the property’s supernatural intensity into a mark that could live across marketing, retail, and global fan touchpoints.
Crunchyroll Store work required rapid format adaptation without losing the personality of each IP. Dan Da Dan anchors this section, supported by broader ecommerce examples across seasonal, franchise, and product-led campaigns.
Brand System
Expanded a Crunchyroll sub-brand into a flexible visual system with base assets for social, web, box art, poster, and product surfaces.
Campaign explorations translating competitive energy into graphic systems for apparel and digital launch creative.
Environmental executions translating Crunchyroll IP into high-impact murals, street-level media, launch documentation, and real-world fan touchpoints across London, New York, and LA.
Environmental Campaign
Translated seasonal IP artwork into a physical wall system with bold color, legible campaign messaging, and franchise artwork designed to hold up at city scale.
Senior brand designer with seven years scaling global IP at Crunchyroll and Sony Entertainment, localizing anime identities across 200+ markets and contributing to company-wide brand systems.
Brand Identity · Campaign · OOH/DOOH · Print · Environmental · Ecomm · Merch · Email · Web
Adobe Illustrator · Photoshop · After Effects · InDesign · Figma
US · UK · EU · ANZ · EMEA · Convention · Multi-language localization
Streaming · Anime · Entertainment · Ecommerce · Advertising · CTV · Retail
